MSDC 2026

Special Events

Special Events

Pre - Conference workshops

Dr. Elvis Madondo

Senior Lecturer in the Department of Strategic Communication, Faculty of Humanities, University of Johannesburg

"Writing for Academic Journals Structuring and Developing a Publishable Article"

Topic Overview: The workshop titled “Writing for Academic Journals: Structuring and Developing a Publishable Article” focuses on equipping researchers with essential skills for producing high-quality journal articles. Participants will learn how to structure their papers effectively, ensuring clarity and coherence. Key takeaways include techniques for writing clear and impactful abstracts and introductions, as well as strategies for developing a robust and critical literature review. The workshop will also cover how to organize research into a logical and persuasive scholarly argument, providing participants with the tools they need to craft articles that meet academic publication standards.
 
Key Takeaways:
  1. Understanding how to structure a journal article
  2. Writing clear and effective abstracts and introductions
  3. Developing a strong and critical literature review
  4. Organising research into a coherent and publishable scholarly argument
Dr. Martha Tri Lestari

Vice Dean of Academic Affairs & Research Support, School of Communication & Social Sciences, Telkom University Indonesia.

" Digital Public Relations (PR) Strategy for Global Brands"

Topic Overview: In the rapidly evolving digital age, Digital Public Relations (Digital PR) has become an essential element for global brands seeking to enhance their visibility, reputation, and engagement in the online space. Digital PR leverages modern communication channels such as social media, blogs, influencers, podcasts, and online media to build and sustain brand image while connecting with a global audience. This strategy integrates traditional PR practices with digital tools to create an impactful online presence and foster meaningful interactions with both existing and potential customers.

Key Takeaways:

  1. Research Topic Opportunities for Digital PR Strategy for Global Brands
  2. Research Ideas for Digital PR Strategy for Global Brands
  3. Digital PR in Crisis Management: A Comparative Study
  4. The Role of Artificial Intelligence in Shaping Digital PR
Dr. Anirban Dhar (PhD, MVA Gold Medalist)

Assistant Professor in Department of Fine Arts, Graphic Era Hill University, Dehradun Campus, Uttarakhand, India. 

" Academic Publishing in the Age of Digital Media: Reclaiming Indigenous Narratives Through New Media Art "

Topic Overview:

Academic Publishing in the Age of Digital Media: Reclaiming Indigenous Narratives Through New Media Art” explores the intersection of digital media and indigenous cultural representation in contemporary academic publishing. As digital platforms revolutionize how knowledge is shared and consumed, this topic focuses on the potential of new media art as a tool for reclaiming and amplifying indigenous narratives. Traditional forms of storytelling often face marginalization within mainstream media, but digital art, including interactive installations, virtual exhibitions, and multimedia works, provides a dynamic space for these voices to thrive. This approach challenges dominant academic frameworks and offers indigenous communities a platform to reshape their cultural identities and histories. The paper critically examines how new media art is used to preserve and revitalize indigenous traditions while engaging with global audiences, ultimately advocating for a more inclusive, diverse, and equitable approach to academic publishing in the digital age.

Key Takeaways-

  1. Empowerment of Indigenous Voices
  2. Digital Platforms as Storytelling Tools
  3. Challenging Mainstream Narratives
  4. Revitalization of Traditional Knowledge
  5. Academic Publishing in the Digital Era

Conference Day workshops

Prof. Dr. Wang Changsong
Dean
School of Communication
Xiamen University
Malaysia

“Nature and Sustainability in the Moving Image: Research Perspectives.” 

“This workshop will explore how film, digital media, and visual storytelling engage with themes of nature, sustainability, and environmental responsibility. Participants will examine emerging research perspectives on ecological narratives, visual representation of environmental issues, and the role of moving images in shaping public awareness and discourse on sustainability.”

Prof. Kenneth Kim
Department of Culture Contents
College of Communication and Culture
Hanyang University ERICA
South Korea

"Digital Media Trend Workshop"

“This workshop will focus on emerging trends and innovations in digital media, including new platforms, technologies, and audience engagement strategies. Participants will gain insights into how digital transformation is shaping media production, distribution, and communication practices in an increasingly connected global media landscape.”

Industry & Professional Engagement Session

Panel Discussion: Ethics, AI, and Digital Governance

This special panel brings together experts from academia and industry to explore the evolving landscape of ethics, regulation, and governance in the age of artificial intelligence. Through a multi-perspective dialogue, the session will examine critical issues such as data privacy, responsible innovation, and platform accountability. Designed to encourage thoughtful exchange and practical insight, the discussion aims to bridge theory and practice while addressing some of the most pressing challenges shaping today’s digital world.

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