The 2nd International Conference on Media Science and Digital Communication 2022 (MSDC 2022) was held from 03rd – 04th December 2022 in virtual platform. MSDC 2022 was organized under the theme “Resistance and Responsibility”. The conference was organized by The International Institute of Knowledge Management (TIIKM), Sri Lanka.
The conference united diverse researches and case studies from all over the world, in parallel sessions while offering many networking and publishing opportunities. Moreover, the conference welcomed 75+ Academics, Researchers, Scholars, Activists Industry Leaders and Professionals from 15+ 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬 across the globe.
The opening remarks of MSDC 2022 were made by Mr. Isanka P. Gamage (Co-Founder & Managing Director – The International Institute of Knowledge Management (TIIKM), Sri Lanka) and the Conference Chair Assoc. Prof. Dr. Wang Changsong (Xiamen University Malaysia, Malaysia).
Along with the Conference Hosting Partner Xiamen University Malaysia in Malaysia, Academic Partner The Durban University of Technology in South Africa, The University of Zululand in South Africa, Polytechnic University of the Philippines addressed the gathering.
The speakers were Assoc. Prof. Dr. Wang Changsong (Xiamen University Malaysia, Malaysia), Dr. Rowena Capulong Reyes (Far Eastern University (FEU), Philippines), Assoc. Prof. Dr. Mohd Syuhaidi Abu Bakar (Universiti Teknologi MARA (UiTM), Malaysia), Assoc. Prof. Dr. Esra Cizmeci Umit (Yalova University, Turkey), Dr. Anna Ruby P. Gapasin (Polytechnic University of the Philippines, Philippines), Ms. Joanne Goh (Founder & CEO of Malaysia International Film Festival and Global Golden Awards), Dr. Navneet Anand (Founder & Director, GreyMatters Communications, India), Mr. Tan Kien Eng (Group Chief Executive Officer, Dentsu International Malaysia, Malaysia) and Prof. Filippo Silvestri (Università degli Studi di Bari “Aldo Moro”, Italy).
Resource Persons
Assoc. Prof. Dr Wang Changsong
[ Conference Chair & Keynote Speaker]
Department of Journalism and Advertising, Xiamen University Malaysia, Malaysia
Topic: “How to re-look at “audience studies”? “
Mr. Tan Kien Eng
[ Keynote Speaker]
Group Chief Executive Officer,
Dentsu International Malaysia
Malaysia
Topic: “Media + Communication as a Force for Good“
Dr. Rowena Capulong Reyes
[ Keynote Speaker]
Dean , Institute of Arts and Sciences of Far Eastern University (FEU) ,
Philippines
Ms. Joanne Goh
[ Keynote Speaker]
Founder & CEO of Malaysia International Film Festival and Global Golden Awards
Topic: “Moving Film Forward“
Prof. Filippo Silvestri
[ Plenary Speaker]
Università degli Studi di Bari “Aldo Moro”
Dept. of Educational Sciences, Psychology
Italy
Topic: “Sense and Sensibility and some Responsibility in the Post-human Age of our Digital Connection.“
Assoc Prof Dr. Mohd Syuhaidi Abu Bakar
[ Plenary Speaker]
Topic: “Reinventing Communication Paradigms: The Roles of Social Media Platforms in A Pandemic“
Dr. Navneet Anand
[ Plenary Speaker]
Founder & Director
GreyMatters Communications
India
Topic: “Rise of the New Media: Future of Borderless World“
Dr. Anna Ruby P. Gapasin
[ Plenary Speaker]
Vice President for Research, Extension, Planning, and Development
Polytechnic University of the Philippines,
Philippines
Topic: “Digital Communication Management in the Academe“
MSDC 2022 brought together over 75 participants from more than 15 countries around the world, including from: Sri Lanka, Malaysia, South Africa, Philippines, Indonesia, Nigeria, Pakistan, Vietnam, Thailand, Turkey, Egypt, USA, Italy among the many nations represented. The Conference provided an opportunity for participants to share their valuable knowledge from various perspectives. This conference had the representation of almost every continent and region from across the world and provided a global platform to share views and ideas in the field of Media Science and Digital Communication as well as to network with international colleagues.
MSDC 2022 comprised of ten (10) Technical Sessions. The Technical Sessions were under the below themes:
- ADVERTISING, ADAPTATIONS AND CHANGING PERSPECTIVES (I)
- SOCIAL MEDIA & COMMUNICATION TECHNOLOGY (I)
- ADVERTISING, ADAPTATIONS AND CHANGING PERSPECTIVES (II)
- SOCIAL MEDIA & COMMUNICATION TECHNOLOGY (II)
- JOURNALISM & HEALTH COMMUNICATION
- REINVENTING COMMUNICATION PARADIGMS
- FILMS, DIGITAL DISTRIBUTION AND CONSUMPTION (I)
- FILMS, DIGITAL DISTRIBUTION AND CONSUMPTION (II)
- E-COMMERCE, PUBLIC RELATIONS, AND MEDIA CONVERGENCE
- MULTIMEDIA AND HYPERMEDIA
HIGHLIGHTS of MSDC 2022
Workshops
Topic: "Digital Media and Social Communication"
Dr. Divyani Redhu
Assistant Professor
Department of Journalism & Mass Communication
Bharati Vidyapeeth's Institute of Computer Applications and Management,
India
Duration : 45 mins
Topic: "How to prepare a manuscript for the journal?"
Assoc. Prof. Dr. Wang Changsong
Department of Journalism and Advertising, Xiamen University Malaysia,
Malaysia
Duration : 01 Hour
Topic: "Social Media Trends and the Morality of Youth"
Assoc. Prof. Dr. Esra Cizmeci Umit
New Media and Communication Department
Faculty of Humanities and Social Sciences
Yalova University,
Turkey
Duration : 45 mins
- Assistant Professor Dr. Sang Kun, Xiamen University, Malaysia.
- Dr. Savera Mujib Shami, University of The Punjab, Pakistan.
- Assistant Professor Dr. Aleena Tan Poh Ling, Xiamen University, Malaysia
- Lenis Aislinn C. Separa, Polytechnic University of The Philippines Bataan Branch, Philippines.
- Assistant Professor Kwok Wai Jing, Xiamen University, Malaysia.
- Neneng Nurlaela Arief, Bandung Institute of Technology, Indonesia.
- Hari Krishna Behera Berhampur University, India.
- yeni rosilawati, Muhammadiyah University of Yogyakarta, Indonesia.
- Assistant Professor Dr. Prasana Rosaline Fernandez, Xiamen University, Malaysia.
- Peter Egielewa, Edo University Iyamho, Nigeria.
- John N Ponsaran, University of The Philippines, Philippines.
- Dr. A. Haluk Yuksel, Anadolu University,Turkey.
- Roderick Evans Bartolome, Far Eastern University, Philippines.
- Associate Professor Dr Li Zhan, Xiamen University, Malaysia.
- Victor S. Xulu, The University of Zululand, South Africa.
- Miral Sabry Alashry, Canadian International College (CIC), Canada.
- Ratna Roshida Ab Razak, Universiti Putra Malaysia, Malaysia.
- Peter Egielewa, Edo University Iyamho, Nigeria.
- Dr. Savera Mujib Shami, University of The Punjab, Pakistan.
- Yeni Rosilawati, Muhammadiyah University of Yogyakarta, Indonesia.
- Victor S. Xulu
- Thelma Z. Ngidi
- Alan Bhekisisa Buthelezi
- Hlengiwe G. Khanyile
- Assistant Professor Dr Ahadzadeh Ashrafsadat
- Assistant Professor Dr Prasana Rosaline Fernandez
- Assistant Professor Kwok Wai Jing
- Dr Jeyasushma A/P Veeriah
- Ramir Philip Jones V. Sonsona
- Nia Kurniasih, M. Hum.
- Chandra Tresnadi
- Neneng Nurlaela Arief
- Yeni Rosilawati
- Professor Dr Zhang Yan
- Assistant Professor Dr Aleena Tan Poh Ling
- Assistant Professor Dr Sang Kun
- Dr Nur Atikah A Rahman
- Associate Professor Dr Li Zhan
- Dr Chen Yiming
- Kang Hongzhe
- Associate Professor Dr Anna Agustina
- Associate Professor Dr. Bhargavi D Hemmige
- Assistant Professor Dr. Fahad Mahmood
- Associate Professor Dr. Ayesha Ashfaq
- Lenis Aislinn Chua Separa
- John N Ponsaran
- Roderick Evans Bartolome
- Mohd Syuhaidi Abu Bakar
- Peter Egielewa
- Hari Krishna Behera
- Mustak Ahmed
- Sunil Kumar Mishra
- Miral Sabry
- Francesca Dragotto
- Barikui Nnaane
- Savera Mujib Shami
- Paz Hernandez Diaz
- Abdelrahman SHawky Mohamed
- Dr. A. Haluk Yuksel
- Prof. Hesham Mesbah
- Sangeeta Tripathi
- Filippo Silvestri
- Ratna Roshida Ab Razak
- Syed Abdul Siraj
Official Partners
Hosting Partner
The International Network of Media and Communication
Hosting Partner
Xiamen University
Malaysia
Academic Partner
Universitas Sebelas Maret,
Indonesia
Academic Partner
University of Bari Aldo Moro,
Italy
Academic Partner
The Durban University of Technology,
South Africa
Academic Partner
Andhra University India, Andhra Pradesh, Visakhapatnam.
Academic Partner
WIR Research Foundation
Academic Partner
The University of ZULULAND,
South Africa
Academic Partner
Polytechnic University of the Philippines
Academic Partner
Edo State Uzairue
Nigeria
Organized By
The International Institute of Knowledge Management